This is especially followed across developed markets such as North America, Europe and other developed regions where healthy lifestyle has become the new normal thus expanding the consumer base for protein and energy base drinks. Protein Drinks Market Global Market Trends and Market Drivers:Įxpanding consumer base across the globe are adopting healthy living and fitness trends. Asia pacific protein drink market is expected to represent significant growth opportunities in the overall sports drink market owing to increasing demand for sugar free and light drinks among female consumers.
The expanding customer base for the sports drinks is expected to fuel the protein drinks market size over the forecast period. North America and Europe are the largest markets for Protein Drink globally attributable to increasing demand for natural and organic drinks specifically those made without artificial colors, flavors, and other additives, extends to energy and sports drinks. On the basis of region the global protein drink market is segmented into, North America, Latin America, Europe, Asia Pacific and Middle East and Africa. Consumption of protein drink is observed on a greater extent among athletes and other sports playing consumers which is expected to fuel the market growth of protein drinks over the forecast period. On the basis of area of end user the global protein drinks market is segmented into, adults and kids segments. Increasing visibility and availability of discounted drinks is expected to contribute towards overall revenue growth of supermarkets and hypermarkets and e-commerce sales channel segments and in turn the overall protein drinks market.
On the basis of sales channels the global protein drinks market is segmented into, supermarkets and hypermarkets, convenience stores, specialty stores, e-commerce and other retail outlets. Bottles and carton packaging type segments are expected to represent significant growth opportunities in the overall protein drinks market over the forecast period. On the basis of packaging the global protein drinks market is segmented into, cans, bottles, and cartons. Apart from whey casein and egg proteins are also one of the most important sources of proteins representing substantial revenue growth over the forecast period. Further, obtaining protein from whey is the most inexpensive technique and has immense potential to lower blood sugar levels, reduce blood pressure and aid in inflammation recovery. Protein obtained from whey is shown to promote lean muscle growth and fat loss among athletes and bodybuilders making it extremely useful for post workout recovery. Whey currently is the most important source of protein available in the market. On the basis of source the global protein drink market is segment in to, whey, casein, rice, egg, milk pea, soy, hemp and others. Global protein drinks market is segmented on the basis of source, packaging, sales channels, end user and region. The global protein drink market is expected to represent significant growth opportunities in the overall market owing to increasing demand for ready to drink and protein drinks. Apart from athletes the consumption of protein drinks is rising among other demographics including, men, women and other seniors. Proteins are essential part of daily diet which make up the red blood cells and other muscles in the body. Sports drinks or protein drinks are increasingly being consumed by athletes and bodybuilders to improve their overall performance, health and muscle growth.
Currently, protein drinks are being increasingly marketed across the globe as a sports nutrition drink. Growing interest of consumers towards maintaining health and awareness is creating immense demand for protein enriched drinks.
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